Our team
Emelie Polderman
Marketing Manager
Everything you see of VirtuoLab online goes past Emelie first.
As Marketing Manager, Emelie is responsible for VirtuoLab's online visibility. She manages the social media channels and runs all marketing, from the first idea to the final edit.
What Emelie does
From strategy to the final edit: VirtuoLab's marketing is in her hands.
- 01
Social media strategy
She sets up and runs the strategy: which channels, which message and when something goes live.
- 02
Campaigns
Planning, setting up and managing, from first idea to final day.
- 03
Posts, visuals and newsletters
Whatever VirtuoLab shares, she makes herself.
- 04
Photography and videography
She shoots the photos and videos herself, so everything you see is genuinely VirtuoLab.
- 05
Editing
She does the editing herself, until it fits the brand.
- 06
Measuring and optimising
After every campaign she checks what works and adjusts.
- 07
Trends and opportunities
She picks up new social media trends as they come up.
- 08
General marketing
Marketing beyond social media is hers too.
“I make sure our communication fits who we are as a company.”
From idea to post
- 01
Idea
What do we want to show, and to whom?
- 02
Shoot
Taking photos and videos.
- 03
Edit
Editing until it is right.
- 04
Publish
On the right channel, at the right time.
- 05
Measure
Seeing what works and adjusting.
Working together, or a question about content?
Email Emelie directly. Or follow VirtuoLab and see her work come by.